How to incentivise staff to travel more
How can local businesses help the tourism industry get back on its feet? Incentivise staff to combine work and play at tourism destinations.
Tourism
Booze and cruise tour in Cape Maclear
Cape Maclear, also known as Chembe, is a small tourist and fishing village in the Nankumba Peninsula, at the southern end of Lake Malawi. Chembe Village and the surrounding islands sit in Lake Malawi national park, the first freshwater national park in the world. The park was declared a UNESCO World Heritage Site in …
Rethinking domestic tourism in Malawi
In early April, Brand Africa founder Thebe Ikalafeng shared his insights in a presentation called Building Brands through the Crisis. He looked at what brands should be doing during the coronavirus crisis and shared the image below. It shows the industries most likely to take a knock and those most likely to thrive. Tourism sits …
Owning the Conservation Narrative
In the week past, we had a visit by the Duke of Sussex Prince Harry. Among other activities, he dedicated Liwonde National Park and the Mangochi Forest to the Queen’s Commonwealth Canopy (QCC).
Tourism and the Digital Transformation
Malawi joins the world in celebrating Tourism Month every September with the World Tourism Day being held on 27th September. The theme for this year is Tourism and the Digital Transformation and it highlights the need for increased investment in digital technologies to create an environment for innovation and entrepreneurship in tourism. United Nations World …